Absolute Radio. No1 Golden Square

Absolute Radio. No1 Golden Square

A Cisco Call Manager Express (CCME) PBX with Firstcom SIP Trunking delivers significant operating cost reduction and productivity improvements for leading commercial radio station, Absolute Radio.

The Challenge

Absolute radio broadcast on more platforms than any other UK radio station. They are the biggest radio podcaster with over 4.3 million downloads in a twelve month period and hold live music sessions from their head office site at Golden Square, London as well as broadcasting from many well-known live music festivals throughout the year.

The company had a requirement to replace their PBX system as part of a restructuring exercise.

The Recommendation

Having reviewed the market, Absolute radio approached Comtec Enterprises, a dynamic systems integrator and Firstcom partner on which telephone system would best fit their five year plan.

Working in Partnership

Comtec Enterprises are experts in designing, implementing and supporting technology solutions and have been a premier partner of Firstcom for 8 years.

Andy Holland from Comtec explains the solution for Absolute Radio.

The client had already made a significant investment in a number of Cisco handsets, so clearly a Cisco solution would be the most cost effective for them. We also recognised that there was a further ongoing cost saving to be made by replacing their ISDN30 circuits with a SIP Trunk

He continues:

At Comtec We pride ourselves on being a leading provider of innovative solutions tailored to the client ‘s individual needs. Our partnership with Firstcom is successful because they share our vision and values. We can rely on them to provide us, and our end-users with invaluable support and guidance.

Embracing SIP – Expertise from Firstcom

As the telephone system is so important to the daily operations at One Golden Square there were engineers from both Comtec Enterprises and Firstcom on-site during the weekend migration to ensure a seamless handover.

Comtec’s Andy Holland recalls that “because of the work that Firstcom had done in porting the numbers across and working with us on configuration of the system the users came in on the Monday morning and they really had no idea anything had changed”. There was even time for the Firstcom engineers to advise Absolute Radio on the best way to stream their live on-air feed to the Cisco Call Manager Express router for use as music on hold.

The Firstcom Advantage

Firstcom specialise in providing business-grade IP telephony solutions from SIP Trunking and ISDN replacement services with mid-failover to geographic number porting and bespoke consultancy. Firstcom has a profound technical understanding and practical experience of how IP telephony systems best function in the real world. This is key to delivering reliable, trouble-free installations.

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